Reputation - Manage Your Public Image
Reputation Management is one area that entrepreneurs, family businesses and Fortune 500 companies have in common. Being seen, being acknowledged, being chosen. None of this can happen, or better yet, all of it will happen, through the deep understanding and proper articulation of strengths, goals/visions, values, and action plans.
The combination of the shifting purchasing behaviors of consumers and the rise of the Internet has opened the way for reputation methods to rise to the top of modern marketing strategy. Individuals in an increasingly competitive talent market need to effectively highlight their uniqueness and ensure their point of difference. In addition, online communications’ rapid evolution can harm your reputation if your positioning is not in alignment with your offline efforts. In fact, many professionals fail to understand how poor online reputation management can damage a company’s sales.
With turnkey techniques, we focus on your brand to identify the opportunities your already-established reputation has in the marketplace. Many businesses use social media and other digital tools to develop their online reputation, manage and respond during a crisis--from unexpected website issues to negative interactions in social media--and monitor the conversation to prevent future crisis. Reputation can affect purchase decisions, influence the growth or decline of a business, and prevent you from lawsuits. Contact us to learn more about our group and 1-1 brand reputation management services.
How your reputation or a crisis is handled online makes a huge difference to your ongoing public image. We can assist you providing the following advisory services:
- How to convey your authentic brand
- How to stand out in an evermore crowded market
- Managing your goals and visions – identifying personal and business opportunities
- How to align your actions with your reputation
- Creating an action plan that leads directly to measurable results
- Customizing a personal tool kit for success
- Effectively managing your communication efforts to increase ROI
- Building and growing your network
- Crisis management, damage control and brand recovery
The power of Perception
This program will allow you to enjoy more confidence and less stress finding new ways to acknowledge and manage your workload, goals and current efforts. Focusing on Reputation and Leadership Management, this 3-month program will provide you the tools for you to craft the career path you've always wanted.